Jim Kukral Observes Quotes From The Office Website
In one of Jim Kukral’s recent blog posts, titled “Online Success: Start With The Idea, Monetize It Later,” he takes a look at my website [Quotes From The Office] and makes some great observations that shed some light on the business of online success and also why I started the website. Read Jim’s posting.
Here’s the history on starting Quotes From The Office back in June of 2006:
- I was late in the game when first watching “The Office.” I didn’t see an episode until early in the second season.
- I borrowed the first season on DVD from my cousin, loved it, then bought the episodes on iTunes.
- I was looking for Office quotes websites, but there wasn’t much out there. A Google search for “quotes from the office” didn’t yield the results and websites I was looking for.
- Purchased the domain quotesfromtheoffice.com in June 2006 and had a plan. However, I didn’t act on it until late July 2006.
- Re-watched all the season one and season two episodes and typed out my favorites quotes. Slowly added them to the site.
- Created pages for popular characters: Dwight Schrute, Michael Scott, Jim Halpert and others.
- Really started analyzing the webstats and optimizing page titles and meta tags with keywords that would drive quality traffic.
- Slowly, but surely improved the design and navigation of the website
- Went out and sought some key links from Wikipedia and Office related websites. Wikipedia was a great strategy at the time because I was linking to very relevant episode and character quotes pages.
- Added Google Ads once I felt comfortable with the overall design and content.
- Added Auction Ads recently to add visual ads and not overwhelm the visitors with Google Text Ads.
